LIDA360 specializes in reputation management, offering global clients comprehensive integrated branding, marketing, and communication solutions. LIDA360 Corporate Brand Services (CBS) brings corporate positioning, reputation management, and training opportunities to position clients for sustainable growth in complex marketplaces. LIDA360 Personal Brand Services (PBS) serves high-achieving international professionals who seek dynamic personal branding and reputation management strategies to make them more intentional, focused, and relevant to target markets. These clients require expert counsel, discretion, and the best in class reputation management techniques to maintain their position in their desired industry and put them firmly in control of their reputation.
Lida is an international branding and reputation management expert who designs and enhances the identities of companies, executives, and professionals. With more than 20 years of experience creating and implementing standout strategies, Lida excels at uncovering and communicating the values that operate at the core of each company and individual.
Lida’s expertise in reputation management comes from years of experience managing complex brand initiatives – from out of the gate start-ups to reputation repair of established brands and everything in between. Her corporate clients are global entities with unique and compelling offers. Her personal branding clients represent thought leaders and high-profile worldwide business executives who seek more intention, control, and opportunity in how they position themselves.
An issue near to her heart, Lida donates tremendous time and expertise to helping military veterans transition to a civilian careers. She empowers veterans with the tools, insights, and resources to find meaningful careers after service. Lida writes for Military.com, contributes to Military Transition News, serves on the Board of Directors for National Association of Veteran-Serving Organizations (NAVSO), and is a volunteer of Employer Support of the Guard and Reserve (ESGR). She speaks nationally at events focused on veteran transition and hiring, teaches a monthly program at the US Air Force Transition GPS, and since 2010 has worked with Philadelphia-based Wall Street Warfighters Foundation (General Peter Pace’s program).
Lida is the author of two critical books on reputation management.
- Reputation 360: Creating power through personal branding – Palisades Publishing, 2011
- Your Next Mission: A personal branding guide for the military-to-civilian transition – Palisades Publishing, 2014
- Florida Today
- CEO Magazine
- CBS MoneyWatch
- Fortune Magazine
- US News & World Report
- New York Post
- Fox31 News
- Womans Day
- ICOSA Magazine
- Crain’s Business
- Kiplingers Personal Finance
- American Banker
- Handelsblatt (German publication)
- Guardian (UK publication)