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Unleashing Your Brand

Branding YOU... intentionally, authentically

Blog by Lida Citroën

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A Resilient Personal Brand Ensures Your Competitive Edge

February 8, 2018 by Lida Citroën Filed Under: Personal Branding, Social Media Tagged: careers, Personal Branding, Reputation

A Resilient Personal Brand Ensures Your Competitive Edge

As originally appeared on Entrepreneur.com “The future of work,” it’s the latest buzz phrase. Five years ago, that meant telecommuting, going paperless, shared workspaces and in-house coffee bars. Today, that topic means considering artificial intelligence, tenuous job security, contingent labor, robotics, job migration, talent underutilization, independent contractors on ... [Continue Reading]

As CEOs are booted for unethical behavior, what can we learn?

September 7, 2017 by Lida Citroën Filed Under: Personal Branding

As CEOs are booted for unethical behavior, what can we learn?

It seems like every day we hear of a CEO or senior executive being shown the door over unethical or inappropriate behavior ranging from misconduct to poorly timed Tweets. PwC recently issued results of a 10-year study of CEOs from public companies and showed that CEOs are being ousted from their current jobs for ethical violations at a much higher rate (5.3%) than previously ... [Continue Reading]

Why I don’t post about politics, religion or booze

March 17, 2017 by Lida Citroën Filed Under: Personal Branding

Why I don’t post about politics, religion or booze

From time to time, someone will tag me in an online rant about a political candidate, in a blog admitting their religious struggles, or in a meme highlighting the true character of friendship involving champagne-filled celebrations. Likely these friends and online contacts mean to include me in something thought-provoking, inspiring or funny, but I remove myself from the tag so ... [Continue Reading]

Veterans — Best Transition Advice You Received?

February 22, 2017 by Lida Citroën Filed Under: Job Seekers, Military/Veteran

I recently asked my online network of veterans, military spouses and veteran advocates to share the best piece of advice they received when transitioning from the military to civilian world. The experience of taking off the uniform is often met with anxiety, uncertainty, confusion and opportunities. Navigating that transition requires focus, insight and resources. Sometimes the ... [Continue Reading]

Be Careful About Sharing Fake News

February 20, 2017 by Lida Citroën Filed Under: Job Seekers, Social Media Tagged: careers, job search, Social Media

Be Careful About Sharing Fake News

For most professionals, building your personal brand and increasing your brand capital includes the use of social media. Online platforms such as LinkedIn, Facebook, Instagram, Twitter, etc. give you the opportunity to present who you are and what you are passionate about, and connect with others who share your interests and goals. Utilize these sites to advocate for the career ... [Continue Reading]

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About Lida

Unleashing Your Brand with Lida Lida is an international branding and reputation management expert who designs and enhances the identities of companies, executives, and professionals. With more than 20 years of experience creating and implementing standout strategies, Lida excels at uncovering and communicating the values that operate at the core of each company and individual. Read more about Lida
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UNLEASHING YOUR BRAND

Branding YOU... intentionally, authentically

Blog by Lida Citroën

Recent Posts

  • Building Your Personal Brand – Own It!
  • If You Take a Job and Quickly Realize…It’s Not Right For You
  • Can “Mom” Be a Brand?
  • Is Honesty Always Good for our Brand?
  • Can Corporate Bad News Torpedo Your Personal Brand?

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