The leaders at CTA Expo/Emerging Managers Forum asked me to help their audience of financial professionals understand the personal branding process. How do you articulate a personal brand? In this video, I share the formula to craft the perfect elevator pitch using principles of authenticity, focus and intention.
In 2011, I spoke on the topic to a packed room at the CTA Expo in Chicago. Today, I continue to teach corporate audiences around the world about the power of self-marketing, promotion and personal branding techniques and strategies.